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Burn with Kearns: Maximizing your fitness IRA, Investing in Health Span – Kevin Kearns

In today’s fast-paced world, where financial planning often takes center stage, there’s another account you should be paying attention to: your Fitness IRA. Coined by renowned coach Kevin Kearns, the Fitness IRA concept revolves around the idea that every workout you undertake is a deposit into your personal health and well-being account.

Coach Kearns, known for his Burn with Kearns principles, emphasizes that it’s not just about increasing your life span, but rather enhancing your health span—the period of your life where you enjoy optimal health and vitality. After all, what good is amassing wealth if you’re not in good health to relish it?

Fitness IRA is about taking a proactive approach to your physical fitness, treating it with the same level of importance as financial planning. Just like saving for retirement, consistent investments in your health today can yield significant returns in the future. But instead of monetary gains, you reap the rewards of increased energy, vitality, and overall well-being. “Years ago people coined the phrase “ Life span” to live longer . The challenge I have with that is what good is being financially wealthy if we are in poor health ?. A few years ago a heard and listened to a prominent doctor speak about health span not just life span. Personally as I approach 58 I think this is an important to take to heart especially as Americans , who tend to work longer hours and take less vacations.” “ Financial security is important and should be on the same level as total health and fitness security . Consider regular exercise a long term investment for your future you.”

The Burn with Kearns principles provide a roadmap for maximizing your Fitness IRA:

  1. Consistency: Just as regular contributions build wealth over time, consistent workouts build strength, endurance, and resilience in your body. Make exercise a non-negotiable part of your routine, aiming for a balance of cardiovascular, strength training, and flexibility exercises.
  2. Progressive Overload: To see continued growth and improvement, you need to challenge your body progressively. Whether it’s increasing the intensity, duration, or complexity of your workouts, pushing your limits ensures ongoing development and adaptation.
  3. Quality Nutrition: Just like wise investment choices are crucial for financial success, nourishing your body with quality nutrition is essential for optimal health. Focus on whole, nutrient-dense foods that fuel your workouts and support your overall well-being.
  4. Rest and Recovery: Just as your financial portfolio benefits from periodic reviews and adjustments, your body requires adequate rest and recovery to thrive. Prioritize sleep, active recovery, and relaxation techniques to prevent burnout and support muscle repair and growth.
  5. Mindset Mastery: Your mindset plays a significant role in both financial and fitness success. Cultivate a positive outlook, resilience in the face of setbacks, and a growth mindset that embraces challenges as opportunities for growth.
  6. Discipline – when motivation fades , discipline needs to take over. Move and improve. We have clients from 8 to 88, athlete to just starting out. Do something versus zero and build momentum.

By adopting these principles and viewing each workout as a deposit into your Fitness IRA, you’re not only investing in a longer life but, more importantly, a healthier, more vibrant one. So, while it’s essential to plan for financial security, don’t forget to invest in the most valuable asset of all—your health. After all, true wealth is measured not just in dollars but in the ability to enjoy life to the fullest.

Be Relentless – Coach Kearns


Read ALL articles by Kevin Kearns – here: BURN WITH KEARNS

Both of Coach Kearns’ books may be purchased on For more information about Coach Kevin Kearns, including scheduling speaking engagements and classes (both online and in person), please contact him at 508-404-8503 or [email protected].Author of “There’s Light In The Tunnel” How to Survive and Thrive with Depression  – “Always Picked Last“ A guide to navigating bullies on Amazon and Audible

Coach Kevin Kearns has been coaching in the world of fitness, nutrition, and tactical self defense for over 3 decades. As the former conditioning coach to 15 UFC Pro Fighters, and ranked in the Top 5 in the UFC , he is no stranger to the the importance of proper nutrition and proper mindset programming. He has long advocated to all his clients – athletes or the general population – about the importance of programming mind, body and spirit. Coach Kevin Kearns BS FMS CPT – Former conditioning coach to 15 UFC Pros Ranked in Top 5 by the UFC Personal Fitness Coach, Author, Columnist, Motivational Speaker, Corporate Wellness Consultant, Youth Wellness Program Provider, Certification Specialist, Personal Self Defense, and Law Enforcement Defensive Tactics Specialist.

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