Burn with Kearns: “30-day Shreds” Fail the 50+ Market. What To Do. – Kevin Kearns

By Coach Kevin Kearns – Burn with Kearns

“I’m doing the 30-Day Shred—I’ll drop 20 pounds!”

That’s what a someone recently told me. I smiled politely. But after 30+ years coaching UFC fighters, CEOs, and everyday warriors, I’ve seen this movie before. And the ending?

Frustration. Burnout. And worse health than when you started.

Let me be blunt:

⚠️ If you’re over 50 and chasing 30-day quick fixes, you’re setting yourself up for long-term setbacks.

Let’s break down why.

❌ The Problem with Quick-Fix Programs

Sure, you may lose 10–20 pounds in a month. But most of that is:

• 💧 Water weight
• 💪 Lean muscle (which you NEED)
• ⏳ Unsustainable changes

When the scale moves fast, you’re usually shedding the wrong kind of weight—and putting your metabolism and muscle at risk in the process. That’s a dangerous trade-off for men 50+.

After 50, preserving muscle = preserving life.

🧠 What’s Really Causing the Weight Gain?

Most programs never ask the right questions:

• Is your gut microbiome healthy?
• Is your liver functioning properly?
• Are you holding onto anger or regret from the past?
• Are your hormones working for you—or against you?

According to principles in quantum healing, your body reflects your thoughts, emotions, and energy. Chronic stress, emotional suppression, and mental burnout don’t just affect mood—they increase cortisol, drive inflammation, and block fat loss.

Your body isn’t just a machine. It’s an ecosystem.

🥋 Train Functionally. Train Like a Fighter.

At Burn with Kearns, we don’t do fluff or fads. We train real men for real life with a focus on:

• Joint-safe, functional training across all planes of motion
• Core-first movements to stabilize and protect your spine
• Martial arts-based conditioning to boost focus, mobility, and confidence
• Recovery-integrated plans that reduce injury risk
• Our unique 2.12 to 1 ratio—designed to burn fat, not muscle

The goal isn’t to “shred” yourself—it’s to build a body that lasts.

💡 Here’s the Truth…

✔️ Crash diets don’t solve the real problem ✔️ Extreme workouts don’t last ✔️ Quick results don’t stay ✔️ And when you’re over 50, your recovery, metabolism, and stress response need more precision—not punishment

Consistency + Commitment = Long-Term Change

🎯 The Better Option: Be the Fighter, Not the Fad

If you’re ready to stop chasing gimmicks and start building strength, energy, and resilience from the inside out—we’ve got your back.

Our White Collar Fight Camp is designed specifically for men 45–65 who want: ✅ Real results without injury ✅ Fat loss without muscle loss ✅ More energy, clarity, and confidence ✅ A coach who’s walked the walk

https://whitecollarfightcamp.com/

The workout https://youtu.be/JGvvEzKWKeE?si=VtcabzE0UiAyDval

🥊 Ready to Reclaim Your Edge?

Let’s talk. Book a 15-minute discovery call and I’ll show you how we help busy, successful men rebuild their bodies and minds—one functional, powerful step at a time.

🔗 Click here to book your discovery call https://burnwithkearns.com/services/personal-training

Coach Kevin Kearns Founder – Burn with Kearns UFC Strength Coach | Author | Speaker | 30+ Years of Results

🔗 burnwithkearns.com 📺 https://www.youtube.com/@kevinkearns

💬 Let’s Connect

If you found this helpful, leave a comment or share with someone who needs a wake-up call from the fitness marketing machine.

PS. Check out our “Self Defense 4 U ” workshops for Real estate agents and nurses

https://youtu.be/iOxlXV1fVXI?si=-mPNLKrclTQpEk-6

BIG NEWS: Burn With Kearns is now streaming on TrueTV+!

We’re proud to announce our partnership with @TrueTVPlus — bringing the “Hustle = Muscle” mindset to an even bigger audience!

Catch the Burn With Kearns SERIES on TrueTV+ now — where wellness meets warrior spirit. Learn how to transform your body, boost your mental strength, and train like a fighter (without taking a hit)!

Whether you’re 40, 50, or 60+, it’s time to move the needle on your health, strength, and longevity.

WATCH NOW: https://play.truetvplus.com/screen/1

Check out our new channel: 

 https://play.truetvplus.com/series/details/452950

#BurnWithKearns #WhiteCollarFightCamp #FitOver50 #FunctionalFitness #LongevityTraining #NoMoreShreds #TrainSmartNotHard #QuantumHealing #MenOver50 #ExecutiveFitness

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Read ALL articles by Kevin Kearns here: BURN WITH KEARNS

Both of Coach Kearns books may be purchased on www.Amazon.com. For more information about Coach Kevin Kearns, including scheduling speaking engagements and classes (both online and in person), please contact him at 508-404-8503 or Kevin@burnwithkearns.com. Author of There’s Light In The Tunnel How to Survive and Thrive with Depression, Always Picked Last, A guide to navigating bullies on Amazon and Audible 

youtube.com/user/burnwithkearns https://www.linkedin.com/mwlite/in/burnwithkearns

Coach Kevin Kearns has been coaching in the world of fitness, nutrition, and tactical self defense for over 3 decades. As the former conditioning coach to 15 UFC Pro Fighters, and ranked in the Top 5 in the UFC , he is no stranger to the the importance of proper nutrition and proper mindset programming. He has long advocated to all his clients athletes or the general population about the importance of programming mind, body and spirit. Coach Kevin Kearns BS FMS CPT Former conditioning coach to 15 UFC Pros Ranked in Top 5 by the UFC Personal Fitness Coach, Author, Columnist, Motivational Speaker, Corporate Wellness Consultant, Youth Wellness Program Provider, Certification Specialist, Personal Self Defense, and Law Enforcement Defensive Tactics Specialist.BurnwithKearns.com.