Business Beat: Munroe Dairy Names Kayla Viveiros as CEO

Experienced Operations and People-First Leader to Guide 145-Year-Old Family Business into its Next Chapter

Munroe Dairy, Rhode Island’s trusted purveyor of farm-fresh dairy and local goods since 1881, is pleased to announce that Kayla Viveiros has been named chief executive officer. Viveiros will lead the 145-year-old dairy and grocery delivery company alongside the Armstrong family, which has stewarded the business since 1936.

Viveiros was selected for her proven ability to strengthen operations, modernize systems, and lead people-centered organizations. The Armstrong family believes these capabilities are essential to sustaining Munroe Dairy’s growth while preserving the values, personalized service, and customer trust built over generations.

“We are thrilled to welcome Kayla to the Munroe Dairy family,” said Rob Armstrong, Owner, A.B. Munroe Dairy. “We have reached an important moment in our storied history, one which necessitates disciplined leadership and a clear vision for the future. Kayla brings the operational focus, steady judgment, and respect for people that we need, while understanding  the importance of preserving our foundational values and the customer trust we’ve built over generations.”

As chief executive officer, Viveiros will focus on strengthening core operations and technology systems, investing in long-term infrastructure, deepening partnerships with local vendors, and supporting workforce development, while continuing to deliver the quality, convenience, and premier customer service Munroe Dairy customers expect.

Viveiros brings national-scale operational leadership experience to Munroe Dairy, having previously led strategic initiatives supporting small and mid-sized manufacturers and working closely with federal and state partners to drive sustainable growth and long-term performance.

Prior to joining Munroe Dairy, Viveiros worked at Polaris MEP, a nonprofit organization that provides improvement solutions to Rhode Island manufacturers to help them achieve sustainable and profitable growth. There, she led strategic supply chain resilience initiatives supporting small and medium-sized manufacturers, generating $785.9M in economic impact; executed $90M+ in technology adoption, workforce development, and operational optimization projects; and secured and managed multimillion-dollar alternative funding sources.

“I am honored to step into this role and to work alongside the Armstrong family at such an important moment in Munroe Dairy’s history,” said Kayla Viveiros, Chief Executive Officer, A. B. Munroe Dairy. “This is a business built on trust, quality, service, and personal connection. My priority is to support our team, strengthen our operations, and ensure Munroe Dairy is positioned for sustainable growth while keeping the Munroe Magic at the center of everything we do.”

About Munroe Dairy

Founded in 1881, A.B. Munroe Dairy is a family-owned dairy and grocery delivery company based in East Providence, Rhode Island, committed to providing the finest quality products delivered with exceptional customer service.  Acquired by the Armstrong family in 1936 and now guided by the fourth generation, Munroe Dairy has grown from traditional milk delivery into a one-stop grocery service offering more than 450+ items, including baked goods, meat and poultry, prepared and frozen foods, and products from local vendors such as Narragansett Creamery, Venda Ravioli, Naked Fig Artisanal Mediterranean Foods and Sacred Cow Granola.

Munroe Dairy’s milk is locally sourced from family-owned farms in Massachusetts and Connecticut. It is minimally processed, with no additives, stabilizers, antibiotics, or growth hormones, and goes from cow to customer in approximately 48 hours. Munroe Dairy’s milk is bottled in eco-friendly glass bottles, which can be reused up to 50 times.

Munroe Dairy also operates the Sacred Cow Scoop Shop and Market, featuring premium hard and soft-serve ice cream and select grocery items. For more information, visit www.cowtruck.com.