Networking Pick of the Week: Non-techy tech training

Align Your Marketing to Sales: Define Business Goals so Google Gets It

Tue, August 11, 2020, 10:00 AM – 11:00 AM

Amping up your digital? You shouldn’t miss this non-techy strategy discussion!

About this Event

As digital marketing and tech tools take centerstage, many businesses are wondering: What’s really working? Is [Instagram traffic] really making the register ring?

Expert trainer Jay Murphywill walk us through how to configure Google Analytics to guide your marketing decisions to generate sales.

Meet Expert: Jay Murphy

CEO of Trionia, Jay Murphy works with large and mid-sized organizations to successfully convert business imperatives to effective marketing results. He has worked with many companies including GE, Harvard University, and Janus Mutual Funds. Jay previously worked at Sapient Corporation as a director of program management and led projects in a variety of industries including higher education, financial services, and energy.

He holds a B.S. in Computer Science from Northeastern University and a M.S. in Electric Engineering from Tufts University. He was awarded a Draper Fellowship to attend Tufts University and took doctoral-level course work at MIT in Aerospace Engineering.

As a project leader on digital marketing and measurement initiatives, Jay brings an understanding of every technical nuance with an understanding of web-based marketing you just don’t find every day. When he is not tweaking a website – Jay can be found cheering on his sons at baseball games or racing his sailboat.

Meet Moderator: Suzanne McDonald

Suzanne McDonald brings her Boston Globe career and journalism degrees to host the Interactive Marketing Insights podcast, featuring expert-actionable insights to boost brands around the region and the globe.

Suzanne founded Newport Interactive Marketing #NIMRI, Angles & Insights Marketing Solutionists, and Sea Rose Montessori Elementary School.

Her teams have just launched ROIinU, which adapts the semester long courses Suzanne developed to deliver next-gen remote digital marketers to brands and agencies worldwide. Students: Apply now for the fall cohort at Brands seeking talent: Connect with Suzanne today on LinkedIn.

This strategy-level discussion will be followed by Google Analytics Goal-Mapping that’s appropriate for beginners. See webpage for more details.

A link to the virtual event will be shared in the confirmation email.

QUESTIONS? Email our team at [email protected]

This is a free event – register, here:

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