CVS acquires Hella Health to offer seniors simplified online Medicare shopping

Hella Health describes itself as offering a “simple and painless Medicare online shopping platform for the new generation of savvy consumers”. This month they were acquired by RI-based CVS.

Hella Health released the only statement of the two companies on the acquisition: “Hella Health empowers older Americans to live healthy, happy lives, starting with a transformation of the Medicare buying experience. Adding Hella Health to CVS Health’s family of companies furthers CVS Health’s commitment to enhancing digital capabilities – particularly for seniors. Through this combination, CVS Health will expand its multi-payor technology platform to include a wide range of insurance offerings, supported by trusted advisors and agents, to provide a simple, direct-to-consumer Medicare shopping and enrollment experience.”

Through this combination, CVS Health will expand its multi-payor technology platform to include a wide range of insurance offerings, supported by trusted advisors and agents, to provide a simple, direct-to-consumer Medicare shopping and enrollment experience.

Hella+Health‘s statement:

Hella+Health is part of the CVS Health family of companies with a vision to empower older Americans to live healthy, happy lives. We begin by transforming the Medicare buying experience. Through the power of technology, we help individuals select the right Medicare plan that matches their unique needs and preferences. Hella Group recommends and sells insurance products through its wholly owned, licensed insurance agency – audomo insurance services LLC. We have a national platform and operate in all 50 states and the District of Columbia. For customers that want to talk to an agent on the phone, we partnered with Smart Match Insurance Agency LLC.

Their team of experts specialize in customer satisfaction, efficient design, artificial intelligence, and information security have built a proprietary platform that redefines what Medicare shopping can be.

The company says that “older adults are more digitally savvy than others give them credit for. We believe that they deserve the convenience of selecting a health plan for themselves – our tools provide them with straightforward advice and a convenient way to buy Medicare solutions”.

CVS had no comment other than to direct us to what Hella+Health has released.