Taylor Swift: Lessons from a talented, masterful marketer – Robert Stern

A stadium full of people watching a Taylor Swift concert.

by Robert Stern, Social Media Strategist and founder, The Social Leader This past weekend, my daughter had the incredible opportunity to attend the highly anticipated Taylor Swift concert. Yet, as I reflect on the unforgettable experience, one question continues to echo: why did over a quarter of a million people flock to witness this musical…

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“PR… a wondrous woven magic…

RINewsToday

People often ask me where I came up with the name, Tapestry Communications, for my consulting business.  And I must admit that the “threads” to that Carole King song, “a wondrous woven magic”, from that iconic album, “Tapestry”, was going through my mind. I look at PR as a tapestry of many things – from…

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